There are currently 24 million e-commerce websites active on the Internet, each with its own niche, clientele and products. The shared desire for the operators of these e-commerce websites, regardless of their industry, products or customers, is simple; to get traffic on the website and convert it into sales.
The number of customers who actually make a purchase divided by the number of website visitors constitutes the conversion ratio/conversion rate. The conversion rate of a website can make the difference between e.g. a successful advertising campaign with a positive ROI, or a campaign that generates traffic but has a negative ROI due to a low conversion rate. Currently, the average conversion rate is 2.86%.
To get your conversion rate even higher, we would like to give you 5 tips to increase your conversion rate (possibly without SizeBuddy):
1. Check your mobile website
Research has shown that 70% of visitors to e-commerce websites visit them via phones. Optimizing your website in a standard browser on a PC therefore only targets 30% of your visitors. Therefore, make sure that the focus is on optimization of your mobile website. Think about the placement of the buttons you would like to show to your (potential) customer. When the buttons "add to basket" and "go to checkout" are easily accessible, this will most likely increase the conversion of your webshop.
2. Payment options
Offering various payment options is a proven way of increasing conversion. Especially ways of making post-payment possible have been shown to significantly increase conversion.
A downside of these payment options, however, is that for specific sectors (especially fashion) post-payment makes it easier for the customer to order multiple products, view or try them on and then send them back. This, of course, involves shipping and labor costs. It is therefore important to weigh, whether or not based on data, the conversion increase and the (possible) additional costs of accepting post-payment.
3. AI
Another recent development in e-commerce is the use of artificial intelligence. The main way in which this is currently being used within e-commerce is in chatbots. Chatbots are a way to increase customer satisfaction and conversion.
A chatbot can answer customer questions, provided the chatbot has encountered those questions before or the question is in the chatbot's database. A chatbot will refer to an employee if it does not know the question in order to always be able to answer your customer.
There are also several cross-selling and upselling tools available that work on AI and thus can increase your conversion rate.
4. Delivery
According to research by Q-commerce, 59% of consumers think that the price of delivery is the most important thing when delivering online purchases. In contrast, 24% of consumers think delivery time is the most important factor when delivering online purchases.
It also appears that one-third of consumers often or always leave the choice of a web store to delivery times.
To increase conversion, you can respond to this consumer by making delivery times shorter. Reducing or eliminating delivery costs can also increase conversion. Incorporating the cost into the price of the product can be a solution here, although the negative impact of making your product more expensive should be taken into account.
5. Size finder (specifically for clothing)
Finding the right size when purchasing garments proves to be difficult for consumers. One-third of all returns are the result of an incorrectly ordered size. Not only does this return cost you money, but the consumer's uncertainty can also play a part in a low conversion rate.
When the consumer does not know what size he or she is for one of your products, there is a chance that this consumer will abandon the purchase and turn to a physical store or a webshop where the correct size can be clearly determined.
A size finder is a solution to this problem. A size finder determines the correct size for your customer on the basis of (in the case of SizeBuddy 3) questions. This gives the customer confidence in the size of the item and the purchase will be made more quickly. A size finder increases conversion by almost 10% on average! Also, a size finder causes more customers to order 1 size instead of 2 to determine the correct size afterwards and return one of the 2 items. All in all, a size finder is an indispensable solution for any e-commerce website in the apparel industry.
Has a size finder piqued your interest? Read more about SizeBuddy's size finder here.
We hope that these tips can help to increase the conversion of your webshop and we are keen to hear if you would have more tips to add.
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